Digital Marketing
What is digital marketing?
Digital Marketing is a broad term that covers advertising through online channels such as search engines, websites, social media, email, and mobile apps.
Click here to learn about each type.
Assignment 1:
Mobile Marketing
Please read through the Power Point below. When you are finished, complete the activity that can be found in your word document.
powerpoint_-_mobile_marketing.pptx | |
File Size: | 4478 kb |
File Type: | pptx |
digital_marketing_situations.docx | |
File Size: | 13 kb |
File Type: | docx |
Assignment 2:
Social Media Influencers
Use the internet to research and answer the following questions:
1. What is a Social Media Influencer?
2. Name and describe 3 popular social media influencers
3. How would someone find a social media influencer? (Describe the process) An example would be someone looking for a Social Media Influencer to promote a pet store.
Social Media Influencers
Use the internet to research and answer the following questions:
1. What is a Social Media Influencer?
2. Name and describe 3 popular social media influencers
3. How would someone find a social media influencer? (Describe the process) An example would be someone looking for a Social Media Influencer to promote a pet store.
Assignment 3:
Social Media Marketing
What is Social Media Marketing?
Social media marketing refers to the process of gaining traffic or attention for a company through social media sites (Instagram, Facebook, Twitter, YouTube, etc). A person will be hired to work for a company under a contract to create content that will help the company sell products and/or get more customers.
The following web sites provide more information about the field:
https://blog.bufferapp.com/social-media-marketing-explained
https://neilpatel.com/what-is-social-media-marketing/
Directions:
Step 1:
Download and view the PowerPoint below about Ben & Jerry's. Answer the questions you find within the presentation in a Word Document.
Social Media Marketing
What is Social Media Marketing?
Social media marketing refers to the process of gaining traffic or attention for a company through social media sites (Instagram, Facebook, Twitter, YouTube, etc). A person will be hired to work for a company under a contract to create content that will help the company sell products and/or get more customers.
The following web sites provide more information about the field:
https://blog.bufferapp.com/social-media-marketing-explained
https://neilpatel.com/what-is-social-media-marketing/
Directions:
Step 1:
Download and view the PowerPoint below about Ben & Jerry's. Answer the questions you find within the presentation in a Word Document.
benjerry_101.ppt | |
File Size: | 7533 kb |
File Type: | ppt |
Step 2:
When you are finished, your job is to take on the role of a Social Media Marketer and create three social media posts for Ben&Jerry's.
These are posts that would be going out on Instagram and Facebook in the month of October.
The goal of the posts is to advertise the company and attract customers to go to the store.
Please do your research and visit their website to look for relevant information. Keep in mind what time of year it is and use that to your advantage when making the advertisements.
To create the posts you may use:
Your posts must include:
- Both text and pictures
- Accurate and relevant information that will attract customers
When you are finished, your job is to take on the role of a Social Media Marketer and create three social media posts for Ben&Jerry's.
These are posts that would be going out on Instagram and Facebook in the month of October.
The goal of the posts is to advertise the company and attract customers to go to the store.
Please do your research and visit their website to look for relevant information. Keep in mind what time of year it is and use that to your advantage when making the advertisements.
To create the posts you may use:
- Microsoft Word or Publisher
- Adobe Photoshop
- Canva (this is a website where you can create an account and use a template to help you get started)
Your posts must include:
- Both text and pictures
- Accurate and relevant information that will attract customers